Category: Fashion

Creating New Jewelry From Old

Ever wonder how a master jeweler takes your old jewelry and creates something completely new out of it?  Recently I had the opportunity to photograph the process from start to finish for Izzy Israeli, the owner of Atlanta Diamond Design.

Izzy explained to me that in the custom jewelry business it’s sometimes advantageous to show the process used to create piece of jewelry. This helps the client understand the process they are entering and that they are paying for the precious metal, stones and the time and expertise of the designer as well.

The first step in the process is to create a CAD drawing of the piece.  Once approved, a wax model is created that is used to create the mold.  These images show that wax model and the total mold of the ring seen through the magic of Photoshop.

Wax Cast 1

Wax Replica

Wax Cast 2

Alternate view

Mold showing wax replica used in making final casting

Mold showing wax replica used in making final casting

Then a rubber compound is poured in around the wax model to create a final mold into which the molten silver is poured to cast the actual ring.  Once the casting was done, the ring is polished and the jewels are set.  Only then could I create the final images of the diamond ring.

Final Ring

Once the CAD design was approved, the process took a bit over 3 weeks from start to finish.  I’ve known Izzy for a few years now and he really does create very fine jewelry designs.  It was a pleasure creating these images for him!

Peruvian Sweaters and Caps

During the last week in July, I again found myself  doing product shots for children’s clothing and/or accessories.  The company for which I was shooting this time, Chirimoya, is still in start-up mode, and Charlie, the owner, recognized the need for professional images when he couldn’t create images that matched the quality level the products he wants to sell.

The products, hand made sweaters and caps are imported from small villages in the mountains of Peru.  Hand knitted and embroidered with landscapes of flowers, lambs, and alpacas, ensures that each item is unique and I can tell you the quality of these items is exceptional.  During the shoot, I had to keep an eye on the samples because everyone who saw them tried to take a sample home with them.  Including me, because I have a new cousin being added to the family in a couple of months and one of these would make a great gift!

My other task, besides looking out for the samples, was to create images that could have the backgrounds in different colors sampled from the items themselves and then to have the backgrounds easily changed out if so desired.  I used a technique where I place the item on plexiglass and then lit the background and items separately so there are no shadows on the final image.  This makes it extremely easy to cut the item out of the background and place it on its own Photoshop layer.  The image below is composite of the results I achieved for Charlie and Chirimoya.

So if you know of someone who has children in the 0-4 year old range and you could use a very unique gift for the holidays, check back here every so often.  I’ll post a link to the website when it goes active you can see more and maybe order a few items.

Contact us

di Sogno Photography
e: info@disognophoto.com