Commercial | di Sogno Photography

Category: Commercial

Spotlight Video Interview

0 Comments January 30, 2012|Tony|Commercial, Education, General

An interesting thing happened to me at a meetup…a video was produced!

Last week, in the sponsor spotlight section of the meetup “It’s a Great Day for Business Atlanta”, I was interviewed by a group panel consisting of Louis Agudo, Lorrie Todd, Todd Wilson and Eric Romero.

This meetup group supports small businesses by showcasing established and emerging small business owners to reveal their secrets of success. One of the ways they do this is by creating videos, shot by Randall Philips of PDB Group Ventures, to add to their blog, website or just leaving it posted on YouTube to increase their internet presence.

In this linked video, you’ll discover a few interesting bits about me, my approach to commercial photography, why I created di Sogno Photography and started teaching a course on photography.

Those were some great questions and I want to say thanks to Louis, Lorrie, Todd, Eric and Randall for creating this video. If you’re interested to know more about the meetup, check it out at meetup.com. In the meantime, it’s back to creating images for my business clients for me!

Holiday Party

0 Comments December 29, 2011|Tony|Commercial, General

On the 17th of this month I again had the pleasure to shoot the MedAssets holiday party at the Country Club of the South. It was a great time and attended by more than 500 people. Covering the entire CCS clubhouse there was plenty of food, entertainment, gaming tables and dancing. The images below are of the event decorations that were put together by Paul Brummer of Rooms in Bloom, the theme this year was meant to resemble a mountain ski lodge.

This post will probably be my last for the year so I want to take a moment and say thanks to all of you who follow my blog and to wish you a happy and prosperous new year.

HAPPY NEW YEAR!!!

from

Ann & Tony

di Sogno Photography

Looking for an Atlanta photographer…

0 Comments September 12, 2011|Tony|Commercial, Education, Portraits

“I ‘googled’ using terms like ‘Atlanta’, ‘Alpharetta’, ‘head shot’ and ‘photographer’ while looking for someone to create my image. You came up in the search. I looked at a couple of other websites prior to viewing yours and compared to those sites, I thought yours was very professional, well done and easy to navigate. When I looked at your images, I knew you were the photographer I wanted to create mine.” Steve said that when I was curious and asked how he had found me. Because he’s a salesman at a technology company, I wasn’t surprised when he answered using search terms instead of just saying “Google”.

He’s been with his company for a while now and they’ve long asked him to get a professional head shot done for their website, marketing and sales collateral, and to have something to use for speaking engagements.

The images were created on a standard white background to make them as generic as possible. Steve, being a bit more discerning, wanted his images to stand out more. Working some Photoshop magic, I exchanged the standard white background with a mid-grey color and added a gradient to separate him from the background.

Backgrounds make a new image!

Both images are fantastic and although I’ve been doing this for a while now, it sometimes surprises me how a change like this creates a different feel to the image. Steve decided to go with the image on the right. What do you think?

As an Atlanta photographer I strive to separate myself from the pack and it’s always nice to hear when people notice. I want to thank Steve for being so detailed in his answer to my query and for choosing me to create his executive portrait.

How can I use a virtual tour?

0 Comments August 31, 2011|Tony|Commercial, General

Lately, the people I’ve talked to have asked me this question when I mention virtual tours. To provide one answer, I’d like to use the advertisement and the story of how a new client of mine, Garrett Backman owner of Rubicon, LLC, is using them on his upcoming new website as an example.

When I met Garrett, he told me that he was updating his company’s web site and wanted unique images of his Gainsville, GA office property. Because Gainsville is a pretty good hike from his corporate offices in Roswell, GA, he wanted the ability to show the property when potential tenants were interested, any time of the day or night. He settled on virtual tours as the solution to his problem.

His building offers a fantastic view of Lake Lanier, and after shooting one of the virtual tours, I captured a panorama image showing its proximity to the lake. You can see in the ad below how Garrett is using that image in the Gainsville Times newspaper.

Rubicon - Gainsville Times Ad

Although his new website is not up at this time, I’ll show a couple of his virtual tours using the hosting service option that my clients have when I create a virtual tour for them.

As seen in the ad above, the patio area and the offices on the back of the building have a great view of the lake. Click on the image below to enjoy a popup virtual tour of that view. While viewing these tours, be sure to use the cursor to move back and forth or up and down to see a total view of the space.

This virtual tour is of the impressive two story atrium. Again, click on the image below to enjoy a popup of that virtual tour.

So how can a business owner use a virtual tour? They can use them to:

Wow customers
Offer immersive viewing experiences of their properties
Expand their buyer universe
Help them sell more
Be available even when they aren’t – 24/7/365

Any business owner, property developer or architect, and hotels and resorts can use virtual tours to differentiate themselves from their competition and provide outstanding views of their locations to potential clients.

Visit the Virtual Tours page under the Services menu to find out more about di Sogno Photography’s virtual tours product.

New Product and Special Pricing!

0 Comments July 9, 2009|Tony|Commercial, General

Last month we mentioned a new product we were creating. Curtain Call has now been launched.

Curtain Call is a product of di Sogno Photography, and is specially designed for ladies to celebrate their womanly charms and to re-energize and reconnect after life has gotten in the way once too often.

You enjoy a private photo party* where you and up to 4 of your lady friends spend a fun evening creating spicy, HOT images for you, or to share with that special someone.

From now until August 28, 2009 we will give a 30% price reduction on items purchased as a result of a Curtain Call party. Mention that you saw this on the blog to make sure that you receive it!

Find out more about Curtain Call by going to the web site or calling the studio at 770-817-0945 for information.

Call now to reserve your party time!

*Individual sessions are also available.

Signature Images

0 Comments July 7, 2008|Tony|Commercial, General

The Dream Image

When choosing their images, our clients can choose an option that will make one of their images into a di Sogno Signature Image. The effect, that we call the Dream Effect, (goes along with the English translation of our studio name “dreamy”), gives the viewer a sense that they are seeing the subject in a dream, with a soft, light and airy feeling being applied to the image.
No Signature Dream Effect

As you can see, when caught in a thoughtful, contemplative or a playful mood, our Dream Effect provides an additional depth and imagination to an image that already captures the personality and beauty of the subject.

We’ve not yet had a client who hasn’t enjoyed the results of purchasing a signature image, so be sure to ask about it during your consultation.