Posts by: Tony

Tampa Bay Hotel

While travelling, I often shoot images to use in my portfolio and I shoot them in the way that would I shoot images to be used in industry publications and location websites.

While in Tampa, FL a couple of months ago, I had some free time and I visited the Henry B. Plant museum that was at one time known as the luxurious Tampa Bay Hotel.  It was a resort built by Henry B. Plant, a railroad magnate, containing more than 500 rooms to host the elite of society around the turn of the 20th century.  The grounds cover more than 150 acres and the hotel itself covers 6 acres and is a quarter-mile long.  It was equipped with the first elevator ever installed in Florida and that elevator is still in use today, making it one of the oldest continually operational elevators in the nation.

During the Spanish-American War, it was the base of military operations.  It housed officers and wives in the hotel and enlisted men were encamped on the spacious grounds.   Even Teddy Roosevelt, his wife and his Rough Riders stayed at the hotel prior to embarkation to Cuba.

Today, the hotel (which is part of the University of Tampa campus) hosts the museum in a portion of the first floor.  The rest of the building houses administration offices and classrooms for the University of Tampa.

This view, from the hotel’s garden (now called Plant Park), overlook the North River with downtown Tampa in the background. 

This view is the reverse of the one above and shows more of Plant Park as well as the Tamp Bay Hotel and its Moorish Revival style of architecture.

Here’s another view of the museum entrance and the unique architecture of the building.

I highly recommend a visit to this museum if you have some free time when in Tampa, FL.  It will give you a fantastic perspective of the Gilded Age of America around the turn of the 20th century.

The Power of an Image

Believe it or not, images speak.  They can say many things and be very powerful.  An image can say “I want you!”, “I’m in charge here!” or “Come on in, we’re glad to see you!”  It takes a collaboration between the subject and the photographer to create an image that says the right things.

When Pierre came in to the studio for his executive portraits, he had a challenge for me.  He wanted images that were friendly and casual but conveyed a tone that said “I’m the expert.”  As a successful franchiser, they had to convey his friendliness, approachability and confidence; images that could be used in magazines and newspapers or in corporate communications.

By finding a pose that fit the criteria and having him change only his expression we captured images that expressed those messages.

 

Successful people like Pierre come to me for their images because they want them to say many things and I can help them create the images that express exactly what they want say.

Large Product Shoot

A corporate client of mine, Metcam, Inc. a metal fabricating company, has started fabricating pedestals for Steelcase tables and chairs and Bruce Hagenau, Metcam’s president, wanted to distribute press releases and newsletters announcing their new contract with Steelcase.  Remembering that I shot his Tyco Supplier Excellence award a couple of years ago, see below, he contacted me to create the images of the new office furniture.

With the deadline to get information to the printer just a week away, he asked if I could do the shoot in the next day or two.  Luckily I was able to fit that in to my schedule and when I arrived onsite, I spent a few hours straightening up the desks prior to creating the images.  After all, you don’t want to have a messy desk when you’re showing off the furniture!

Here are a few of the 12 fully edited images I delivered two days later so he could beat his deadline and get the information to the printer for release.

Steelcase Pedestal Table and Chairs

The image above shows the table and chair pedestals that Metcam is now fabricating for Steelcase Furniture.

Steelcase Cubicle Desks

These cubicle desks allow the employee to stand and work.  The desk section elevates and Steelcase has supplied soft foam mats for the employees to stand on to prevent foot and leg fatigue.

Steelcase Standard Cubicle Desk

I enjoy working with manufacturers like Bruce who are excited about their company and want show the world what they produce.  They’ll want to talk to me because I’ll work closely with them to create the images they’re visualizing and deliver them in time to beat a deadline.

What is white balance?

A question I hear a lot of new DSLR owners ask is “What is white balance and how do I use it?  In a digital camera, white balance is what makes white look white.  Back in the film days, a different kind of film was used depending on what light you were shooting under.  The most popular films were rated for ‘indoor’ or ‘outdoor’ meaning they were balanced for the color temperature of those lighting conditions.  Normal indoor lighting is usually created by tungsten elements in the light bulbs so to prevent the image from having an orange or yellowish cast to it, an indoor or tungsten balanced film was used versus daylight balanced film that was used for outdoor photography.

With digital cameras, either an ‘Auto White Balance’ is set or the camera’s white balance is changed to one of the many settings it has (i.e. Shady, Tungsten, Cloudy, Daylight…etc.) in order to create or remove an overall color cast on your image. Some camera’s even have the ability to set a color temperature directly by dialing-in a specific kelvin temperature.  The chart below shows the Kelvin temperatures of the different kinds of light sources.

Depending on the white balance set in the camera, the effect that it has on an image taken, for instance under normal daylight conditions, can easily be seen in these photos taken mid-afternoon on sunny day.  As you can see, by changing the white balance setting on the camera, very creative effects can be applied to the images in camera.

Leaving the white balance on ‘auto’ will produce satisfactory images in most cases.  But for the more creative photographer, manually modifying the white balance can produce interesting if not artistic effects in an image.  So experiment with white balance in camera or in post processing.  Remember it’s only space on a memory card or a hard drive and generally that space is fairly inexpensive.

For more information on topics like this one, visit our training page to find out when the next hands on DSLR photography class will be offered in Georgia.  Not located in Georgia, no problem.  I have provided a downloadable guide to DSLR photography for only $5 electronically.  You will get 80 pages of advice from a professional photographer with over 30 years of experience.

Another teaser…Fill the Frame!

With only a week left before the next Intro to DSLR class, I thought I’d send out another little teaser with some other information that students who attend the class will learn.

Fill the Frame

Making the subject too small in the frame of an image can make the viewer wonder what the intended subject is.  The image above left was intended to display a bit of Rachael’s personality and highlight her smile.  While we can see her smile, when I look at this image, my attention drifts away from her to the items that surround her on the ground and in the background.  This is the result of her being relatively small in the frame (and maybe because I’m getting older) and having a cluttered background.

In the image on the right, she fills the frame of the photograph, her gaze keeps my attention where it should be and we’ve removed the distracting background clutter.  This image shows some of Rachael’s personality, and highlights her eyes and fantastic smile instead of letting the viewer check out all of the other stuff.

The upcoming February class is the last one for this quarter.  I’ve tentatively scheduled the next class for sometime in May.

Oh!  Before I forget, we will not have class on Tuesday February 14, I think we’d all like to be somewhere else that evening.  We’ll decide when to move that date on the first night of class.

Okay that’s it for now.  Hope to see you in one of the classes!

 

Spotlight Video Interview

An interesting thing happened to me at a meetup…a video was produced!

Last week, in the sponsor spotlight section of the meetup “It’s a Great Day for Business Atlanta”, I was interviewed by a group panel consisting of Louis Agudo, Lorrie Todd, Todd Wilson and Eric Romero.

This meetup group supports small businesses by showcasing established and emerging small business owners to reveal their secrets of success.  One of the ways they do this is by creating videos, shot by Randall Philips of PDB Group Ventures, to add to their blog, website or just leaving it posted on YouTube to increase their internet presence.

In this linked video, you’ll discover a few interesting bits about me, my approach to commercial photography, why I created di Sogno Photography and started teaching a course on photography.

Those were some great questions and I want to say thanks to Louis, Lorrie, Todd, Eric and Randall for creating this video.  If you’re interested to know more about the meetup, check it out at meetup.com.  In the meantime, it’s back to creating images for my business clients for me!

A little teaser…Depth of Field

With the questions I’ve been getting about the introductory photography course I teach, I thought I’d start giving a little teaser from time to time and share some of what is covered in the course.  So here’s the first one!

Depth of Field

Without a focus, we drift around not being very successful at anything we may do.  The same is true for an image, without a focus, the viewer doesn’t know where to look and the image isn’t very successful.  Depth of Field (DOF), defined as that part of an image that is acceptably sharp, provides creative control over what is in-focus or not in-focus in the image.

The figurines in these images are twelve inches apart and by changing the aperture to control the DOF,  the photographer can isolate individual figurines or have them both in-focus thereby controlling the focus of image and where the viewers attention is going to stay.

This is just one of the many tools students in my Introduction to DSLR Photography & Creating Better Photos class learn to use.  So if you or someone you know would like to learn more about photography, check it out by clicking the above link.

That’s it until the next time!

Holiday Party

On the 17th of this month I again had the pleasure to shoot the MedAssets holiday party at the Country Club of the South. It was a great time and attended by more than 500 people. Covering the entire CCS clubhouse there was plenty of food, entertainment, gaming tables and dancing. The images below are of the event decorations that were put together by Paul Brummer of Rooms in Bloom, the theme this year was meant to resemble a mountain ski lodge.

This post will probably be my last for the year so I want to take a moment and say thanks to all of you who follow my blog and to wish you a happy and prosperous new year.

HAPPY NEW YEAR!!!

from

Ann & Tony

di Sogno Photography

Gather Round Your Troops!

Hello everyone!  I’m doing something special for our military members this year and you can help me.  I want you to imagine what it must be like to be in the military and stationed overseas – far from your family and friends during the holidays and unable to get home.

Now imagine with the press of a button ‘teleporting home’ and being surrounded by your friends and family, seeing their smiles and reveling in their holiday greeting to you by watching it come to life as a 360° virtual tour.  Don’t you think that’d be a great feeling?

I’m joining other professional virtual tour photographers who are creating special holiday greetings for our military.  I’m looking for families and friends of soldiers, sailors, marines or airmen who would like to create a special greeting for their special someone at no cost to them.  I’ll post it on my hosting site, and they can then send their special soldier a link to view their personal holiday greeting.

If you know someone who would like to create one of these greetings, please pass my card or connect us in an email; I’ll take it from there.

Thanks!

I can hardly wait!

I hope you all had a great Thanksgiving holiday and aren’t too stressed about being in the Christmas season and all that brings.  For me, it’s almost here and I can hardly wait.  No, I’m not talking about Christmas like Alvin, Simon and Theodore; I’m talking about teaching the Introduction to DSLR Photography and Creating Better Photos course starting tomorrow night (11/29).  As a reminder, it’s a total of 12 hours training for $149.00 and spans four nights over two weeks, Tuesday and Thursday of each week.

I’m gathering the presentation, the textbooks, the projector and screen and even a lot of my equipment in one place so I don’t forget anything.  I’m really looking forward to meeting all of the attendees in the class and being able to transfer knowledge and techniques that will help them understand their camera and create better photos.  They’ll get a lot of information each night and go home with a 70 page book that can be a reference for the future.

Yes, there’s still time to register if you or someone you know would be interested, and yes, it will be repeated after the first of the year for those that might be getting a new camera from Santa!  So, as far as the course is concerned, hurry fast cause I can hardly wait!

p.s. I promised not to tell who, but I know there are some LUCKY folks out there because Santa has already picked up some tickets for next years classes to hand out as gifts.

Ho! Ho! Ho!

 

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di Sogno Photography
e: info@disognophoto.com